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Celebrity Tequila Brand Valuation Rests on US Multiples, Not Names
Celebrity tequila brand valuation turns on US revenue and distribution multiples, not names. Casamigos, Teremana and TTB rules show why a name premium fails.
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Celebrity tequila brand valuation turns on US revenue and distribution multiples, not names. Casamigos, Teremana and TTB rules show why a name premium fails.