Rules
Why Do Celebrity Holding Companies Use Multiple LLCs in the US?
Celebrity holding company multiple LLCs exist because state law, not fame, decides liability and tax. Here is how Delaware, Wyoming and California treat them.
Desk
Standards Desk
Requirements, terms and the paperwork that decides whether the work stands up.
Rules
How a Celebrity Cannabis Brand Gets a Health Canada Licence
A celebrity cannabis brand gets its Health Canada licence through the producer, not the name. Here is the licence classes, the application file, the promotion rules and the fees to budget.
Features
Celebrity Tequila Brand Valuation Rests on US Multiples, Not Names
Celebrity tequila brand valuation turns on US revenue and distribution multiples, not names. Casamigos, Teremana and TTB rules show why a name premium fails.
Rules
Celebrity Restaurant Franchise Agreement Default: What US Operators Risk
Celebrity restaurant franchise agreement default means real money and deadlines. US operators face FTC disclosure gaps and state rules, plus costly legal disputes.
Rules
Trademark filings at the USPTO by celebrity brands, explained
Fame owned ventures use USPTO intent-to-use trademark filings to lock in rights before products launch, then license them across goods and services classes.
Rules
FTC Franchise Rule Items 1, 2, 13 and 19: where a celebrity's role appears in the disclosure document
Where a celebrity's role appears in the FTC Franchise Disclosure Document: Items 1, 2, 13 and 19, the 14-day delivery rule, and the registration states that review the FDD before sales.
Rules
How the SEC treats celebrity endorsements and investment stakes
Celebrity businesses and investments face SEC endorsement disclosure rules, Rule 506 limits, Section 17(b), FINRA oversight and EDGAR tracing.
Rules
Cross-border celebrity investing, US and Canada compared
Celebrity businesses and investments across the US and Canada face two tax systems, treaty relief and separate withholding rules. Here are the rates, forms and filing dates on each side.
Features
Sports ownership failures: six mechanisms, three club cases
Sports ownership failures: six mechanisms from the revenue cliff to the capital call, tested on Elton John's Watford, Portsmouth and Derby County.
Rules
Franchises and licensing examples: Coty and Ramsay
Franchises and licensing examples: Coty's fragrance licenses and Gordon Ramsay's Caesars deal, tested against the FTC's three-part franchise test.
Costs
Media companies take fifteen different arrangement shapes, each documented
Media companies take fifteen different arrangement shapes, each documented with who pays, who owns the result, and the tells that identify it.
Rules
A reader's checklist before wiring money into any technology investment
Technology investments offers checked from the reader's seat: why a familiar name is not diligence, the documents to demand, and the answers that end talks.
Industry
How celebrity fashion and beauty ventures fail on warehouse stock and the warning signs to check
Celebrity fashion and beauty ventures often fail on warehouse stock: how orders get committed, seven ways unsold inventory ends a brand, and the early warning signs.
Guides
Fashion beauty ventures portfolio: six columns that decide the shelf slot
Fashion beauty ventures portfolio review: the six columns an operator scores each brand on, why a name pays a royalty handicap, and how a brand quietly ends.
Maintenance
Portfolio case studies failures: 8 celebrity research errors
Portfolio case studies failures: eight ways a celebrity venture write-up goes wrong, tested on Andre Agassi's SEC filing, and the self-check that catches them.
Reviews
Why celebrity companies fail, with examples
Celebrity companies fail in named, dated ways: a tequila brand sold off, a fashion label wound down, a media venture dissolved, and what each ending actually was.
Guides
Celebrity brands examples: ownership shapes
Celebrity brands examples across the ownership shapes, from Rihanna's Fenty Beauty venture with LVMH to the Honest Company, Beats and licensed fragrance lines.
Guides
Acquisitions and exits updates 2027: how to recheck records
Acquisitions and exits updates 2027: a six-step recheck of Delaware entity records, USPTO trademark ownership and maintenance, and federal court dockets.
Reviews
Why 'Best Acquisitions and Exits 2027' Isn't a Ranking
Best acquisitions and exits 2027 isn't a ranked list. This guide weighs payment, timing, earnouts, holdbacks and obligations against seller constraints.
Rules
Mapping a celebrity business group from public filings, with a worked Agassi example
Which public records prove a link between entities and which only hint at one, with a worked map of Andre Agassi's holding entities from a Schedule 13D/A.
Costs
How to Judge a Celebrity Restaurant: Five Guest Signals
A "best restaurant ventures 2027" list can't be built from outside the business. Five guest signals show how a celebrity restaurant is really doing.
Industry
Celebrity brands valuation: four questions to ask
Celebrity brands valuation depends on rights, owners, and assumptions. Four questions help readers assess what a published figure can—and cannot—show.
Maintenance
Celebrity companies portfolio lists: what to check
Celebrity companies portfolio lists can blur announcements, legal entities, and current holdings. Learn which records to check and what a list leaves out.